— THE WORLD'S FIRST PLATFORM TO MEASURE, TRAIN, & IMPROVE ATTITUDE
WE DON'T
JUST TEACH
ATTITUDE.
WE MEASURE IT.
Your team’s results don’t start on the scoreboard. They start with attitude — and for the first time, you can put a number on it.
— CHAPTER 01 • THE GAP
THE PROBLEM
NOBODY IS
MEASURING.
Organizations measure engagement. Leaders measure performance. Coaches measure outcomes. Almost nobody measures the one thing underneath all of them: attitude.
Here’s the truth from 20+ years and more than a million people: most “culture problems” are attitude problems wearing a disguise. Fix the attitude underneath and the rest moves with it.
— CHAPTER 02 • THE SYSTEM
THE AOE FORMULA
The same five moves Aaron used to walk on at Nebraska, win a national title, and beat cancer. Now available as a measurable, repeatable system for your team.
AWARE
See your attitude honestly. You can't fix what you won't face — individually or as a team.
ASSESS
Measure where you are today with the AOE Attitude Assessment™. Get a real score, not a feeling.
ADVICE
Get a plan built on your actual results — specific to your score, your team, your situation.
ATTACK
Take daily action. Championship attitude isn't a moment — it's a daily decision compounded over time.
ADJUSTED
Become the person and team that wins — not once, but consistently, under pressure.
"It's not what you do. It's how you do it. That's a choice — and it's yours."
— CHAPTER 03 • FRONT DOOR • START HERE
THE AOE
ATTITUDE
ASSESSMENT™
A research-based tool scoring four dimensions of attitude — Accountability, Ownership, Environment of Trust, and Belief in Growth.
You get a measurable baseline and a clear roadmap to move it. For the first time, attitude isn’t just a feeling. It’s a number you can change.
Available for individuals, teams & organizations · Pricing TBD
— WHY AARON BUILT THIS
After 20+ years of keynotes and a cancer diagnosis that nearly took everything, Aaron realized inspiration without measurement is just a good feeling that fades. The Assessment is the system he wished existed when he was building himself back from the ground up.
AOE ATTITUDE ASSESSMENT™
Overall AOE Score
Your team's composite attitude score across all four dimensions. The national average for high-performing teams: 78+. You have clear room to move — and a roadmap to do it.
Builder note: Replace with real assessment screenshot once live. Assessment length + pricing TBD
AARON DAVIS • EXPERT ON ATTITUDE
ATTITUDE ISN'T THE ONLY THING — BUT IT'S THE MAIN THING.
— AARON DAVIS • EXPERT ON ATTITUDE
From walking on at Nebraska to winning a national title. From a cancer diagnosis to building a platform that’s reached more than a million people. Aaron has lived the AOE formula — and he built Attitude University so you don’t have to figure it out alone.
— CHAPTER 04 • YOUR JOURNEY
THE PATH FORWARD
Most keynote speakers inspire and leave. Attitude University gives you a ladder you can climb long after the lights go down.
ASSESS
Take the AOE Assessment. Get your score across all four dimensions.
TRAIN
Follow your recommended track — Foundations, Leadership, Athletes, Schools, Organizations, or Faith.
APPLY
Implement with coaching support and daily tools from the Resources Hub.
ADJUST
Re-assess, track progress, and refine the habits. Championship is built over time.
ADVANCE
Continue growing and mentoring others as you move forward.
— CHAPTER 05 • ALL SIX TRACKS
PROGRAMS &
CURRICULUM
AOE Foundations plus five audience-specific tracks. Each built for the specific pressures, culture, and language of the world you’re in.
AOE FOUNDATIONS
The core AOE system. Every participant starts here — understanding the framework before moving into their specific track.
FOUNDATION • ALL AUDIENCES
CHAMPION LEADERSHIP
Lead from any position. Build a team culture where every person brings championship attitude to their role every day.
LEADERS & MANAGERS
NO BENCHWARMERS
Eliminate the benchwarmer mentality. Measure team attitude organization-wide and run workshops that stick beyond the keynote.
CORPORATE ORGANIZATIONS
THE CHAMPION'S MINDSET
Mental toughness, next-play mentality, and locker-room leadership. The AOE system applied to sport at every level.
ATHLETES & COACHES
BE GREAT AT SCHOOL
For administrators, educators, and student leaders. Brings the AOE system into the classroom, team, and campus culture.
SCHOOL & EDUCATORS
ATTITUDE & FAITH
Championship attitude grounded in faith. For faith-based organizations pursuing whole-person development and lasting culture.
FAITH COMMUNITIES
— CHAPTER 06 • DEDICATED TRACKS
BUILT FOR YOUR WORLD
Not generic content repurposed for your audience — programs built for the specific pressures, language, and culture of the world you live in.
FOR ORGANIZATIONS
From inspiration to transformation: measure team attitude, run leadership workshops, and track real improvement across your whole organization with the AOE system
ORGANIZATIONS · /ATTITUDE-UNIVERSITY/ORGANIZATIONS/
FOR ATHLETES & COACHES
Build the champion's mindset — mental toughness, the next-play mentality, and locker-room leadership. From a 1994 national champion who's lived it.
ATHLETES & COACHES • /ATTITUDE-UNIVERSITY/ATHLETES/
FOR SCHOOLS & EDUCATORS
Help teachers beat burnout and build a positive school culture with attitude training designed for educators and the students they influence.
SCHOOLS & EDUCATORS · /ATTITUDE-UNIVERSITY/SCHOOLS/
— CHAPTER 08 • 1-ON-1 & GROUP
COACHING ON
THE AOE SYSTEM
Turn insight into daily action. From a 30-Day Jump Start to executive coaching — every program is built on the AOE system and designed to move your score.
INDIVIDUAL • 30 DAYS
30-DAY JUMP START
The fastest path from assessment to action. A structured 30-day program with check-ins, daily tools, and accountability built in.
GROUP COACHING
TEAM AOE COACHING
Bring the whole team through the AOE system together. Group sessions, shared assessment results, and a collective action plan.
EXECUTIVE • LEADERSHIP
EXECUTIVE COACHING
High-touch coaching for leaders who want deep, sustained work on the AOE system — built around your specific results and goals.
— CHAPTER 09 • CARRY THE ATTITUDE FORWARD
BECOME
AOE CERTIFIED
Get certified to lead and teach the AOE system as a Certified AOE Leader, Coach, Culture Champion, or Athletic Coach. Four tracks. One certification body. Built to extend Aaron’s reach into every organization.
- Official license to lead and teach the AOE: Attitude Over Everything™ system
- Complete facilitator kit — slides, workbooks, and video content
- Four tracks: Certified AOE Leader, Coach, Culture Champion, or Athletic Coach
- Listed in the official AOE Certified public directory
- Ongoing community, quarterly calls, and annual summit access
- Marketing materials and co-branding rights
CERTIFIED
AOE
COACH™
AARON DAVIS - AU™
— CHAPTER 10 • FREE TOOLS
FREE ATTITUDE &
MINDSET RESOURCES
The AOE Attitude Audit, a weekly video newsletter, podcast, and the Attitude Playbook — practical tools to train your attitude every day.
AOE ATTITUDE AUDIT
Free quick-scan version of the assessment. Gate this download for lead capture.
WEEKLY VIDEO NEWSLETTER
Short-form weekly content from Aaron. Practical. Punchy. In his voice.
PODCAST
Long-form conversations on attitude, culture, and championship leadership.
THE ATTITUDE PLAYBOOK
26 articles answering the questions buyers search for. Add articles as MV sends them
— COMMON QUESTIONS • PUBLISH WITH FAQ PAGE SCHEMA
FREQUENTLY ASKED
WHAT IS ATTITUDE UNIVERSITY?
Attitude University™ is the first platform built to measure, train, and improve attitude. It combines the AOE Attitude Assessment™ with training, coaching, and certification — founded by keynote speaker Aaron Davis, creator of the Attitude Over Everything system.
WHAT IS ATTITUDE UNIVERSITY?
Attitude University™ is the first platform built to measure, train, and improve attitude. It combines the AOE Attitude Assessment™ with training, coaching, and certification — founded by keynote speaker Aaron Davis, creator of the Attitude Over Everything system.
WHO IS ATTITUDE UNIVERSITY FOR?
Leaders and managers, whole organizations, athletes and coaches, schools and educators, and individuals who want to train their mindset. Each audience has a dedicated track inside the platform.
HOW DO I GET STARTED?
Start by taking the AOE Attitude Assessment to establish your baseline, then follow the recommended training path: Assess, Train, Apply, Adjust, Advance.
HOW IS THIS DIFFERENT FROM AARON'S KEYNOTES?
The keynote delivers the message in 60–90 minutes. Attitude University™ is where transformation happens — courses, coaching, and accountability over weeks and months, built on a measurable system with a score you can move.
WHERE DOES ATTITUDE UNIVERSITY LIVE?
Attitude University is a section of aarondavisspeaks.com at /attitude-university/. It lives inside Aaron’s existing speaker site — not a separate website — and shares the same navigation and footer.
YOUR ATTITUDE.
YOUR CHOICE.
START TODAY.
More than 1,000,000 people have experienced the AOE message. Now it’s a measurable system. The only thing standing between you and a championship mindset is a decision.
Keynote Speaker · Author · Entrepreneur
Cancer Survivor · National Champion
“Your Attitude. Your Choice.”